How My Daughters Inspired a $205 Million Company Acquisition

Hey there! Imagine being inspired by your own kids to create a successful business that gets acquired for over $205 million. That's the incredible journey I want to share with you today. It's a story of family, innovation, and the power of merging personal and professional life seamlessly.

The Birth of Hiya: A Family Affair

Empowering Kids, One Vitamin at a Time

When my daughters were young, I, like many parents, gave them multivitamins. However, I was concerned about the ingredients. So, I decided to craft a better, healthier option not only for my kids but for all children out there.

Despite having prior entrepreneurial experience in the tech industry, venturing into consumer packaged goods was a whole new ball game for me. In March 2020, amidst a challenging period, Hiya was born. And let me tell you, having my family by my side was the key to our success, eventually leading to a significant acquisition in 2024.

The Heart of Hiya: My Daughters

A Mother's Touch in Every Bottle

My daughters, Rylan and Remi, were not just the inspiration but the driving force behind Hiya. They actively participated in the product development, providing valuable feedback on taste and design. From taste-testing vitamins to selecting bottle colors and stickers, their involvement was instrumental.

Imagine this: Rylan's love for Disney's Moana sparked a collaboration that brought Disney magic to Hiya products. It's like turning everyday moments into extraordinary opportunities, much like adding a dash of creativity to a plain canvas.

The Fusion of Family and Business

Zoom Meetings and Dinner Talks

Launching Hiya during the pandemic meant having my family around all the time. While some prefer a strict divide between work and personal life, I thrived on blending the two. Involving my daughters in Zoom meetings and discussing business over dinner not only strengthened our bond but also enriched the business with diverse perspectives.

It's like cooking a delicious meal where each ingredient complements the other, creating a perfect harmony. Just like that, merging family values with business goals resulted in a recipe for success.

Lessons Learned and Dreams Shared

Nurturing Future Entrepreneurs

As my daughters, now teenagers, witness the journey from ideation to acquisition, their aspirations have shifted towards becoming entrepreneurs themselves. They saw firsthand how identifying a problem, assembling a team, and pursuing a solution can lead to groundbreaking achievements.

It's like planting seeds of ambition in fertile soil, nurturing them with dedication and hard work, and watching them bloom into dreams and aspirations. The legacy of entrepreneurship is being passed down, inspiring future generations to reach for the stars.

So, as we continue to grow and evolve, one thing remains certain – the invaluable role my daughters played in shaping Hiya and our family's entrepreneurial spirit. And who knows, maybe one day, they'll be the ones sharing their journey of success, fueled by passion, creativity, and a sprinkle of Disney magic.

—————————————————————————————————————————————
By: insider@insider.com (Kelly Burch)
Title: How My Daughters Inspired a $205 Million Company Acquisition
Sourced From: www.businessinsider.com/my-daughters-helped-me-build-my-company-2025-9
Published Date: Mon, 22 Sep 2025 11:15:02 +0000