Optimal Posting Times on Social Media in 2024 [For Each Platform]

Discovering the best time to post on social media can significantly impact your engagement rates. While most studies suggest posting early in the week and early in the day, the optimal posting times vary across social media platforms, target audiences, and content types. In this article, we will explore the ideal posting times for Facebook, Instagram, TikTok, YouTube, and LinkedIn. Additionally, we will provide tips on how to determine the best posting schedule for your specific business.

Does the Timing of Social Media Posts Matter?

Absolutely! Most social media algorithms prioritize recency, meaning that fresh content is more likely to be seen by your audience. Posting at the right time can generate initial attention, leading to increased engagement and greater visibility.

However, it is important to note that posting good-quality and relevant content is equally crucial. Publishing subpar content at any time will not yield positive results.

What's the Best Time to Post on Social Media Across All Platforms?

The overall best time to post on social media is between 9 a.m. and noon on Mondays, Tuesdays, and Wednesdays. This conclusion is based on several high-profile studies that tracked engagement across various platforms.

However, it is essential to consider that different studies offer varying insights:

• Hootsuite: Monday at noon
• HubSpot: Friday from 6 p.m. to 9 p.m.
• Sprout Social: Tuesday and Wednesday from 9 a.m. to 1 p.m.

While the HubSpot data differs significantly, as it is based on marketer surveys rather than user data, we relied more on the user-based studies for our conclusions.

It is important to remember that there is no one-size-fits-all solution for

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By: Rob Glover
Title: Optimal Posting Times on Social Media in 2024 [For Each Platform]
Sourced From: www.wordstream.com/blog/best-time-to-post-on-social-media
Published Date: Wed, 17 Jan 2024 15:17:02 +0000