The Rise of the “White Girl Aesthetic” on Chinese Social Media

Introduction

Chinese social media has recently been captivated by a new trend known as the "white girl aesthetic." This phenomenon has gained popularity on platforms like Xiaohongshu, where users share various lifestyle and style-related content. Guides on achieving the "white girl aesthetic" have mushroomed up on Xiaohongshu, providing users with step-by-step instructions on how to embody this unique look. In this article, we will explore the key elements of the "white girl aesthetic" and its influence on Chinese social media.

The Essential Items

According to the guides, the "white girl aesthetic" revolves around a few essential items. One of the most coveted items is the Stanley cup, a symbol of American culture. Chinese social media users believe that sipping from a Stanley cup adds an authentic touch to the aesthetic. Additionally, wearing Lululemon clothing is considered crucial for achieving the desired look. The combination of comfortable athleisure wear and quintessential American footwear, such as Converse shoes and UGGs, completes the aesthetic.

The Starter Pack

One Xiaohongshu user shared a "starter pack" checklist for the "white girl aesthetic." Along with Lululemon gear and a Stanley cup, the checklist included other items like Apple Airpods Max headphones and Tiffany jewelry. These accessories further enhance the overall aesthetic and contribute to the desired image.

The Importance of Athleisure

The significance of athleisure wear, particularly Lululemon clothing, in the "white girl" aesthetic is emphasized by social media users. They argue that overly fancy clothing disrupts the overall vibe and authenticity of the aesthetic. The casual and comfortable nature of athleisure perfectly aligns with the desired look.

The Coveted Stanley Cup

The Stanley cup's popularity extends beyond the United States, with Chinese social media users recognizing its importance in achieving the "white girl aesthetic." Obtaining one of these highly sought-after cups is seen as integral to fully embodying the aesthetic. Some even suggest using different-colored Stanley cups each month to maintain the desired image.

Color Coordination

Various guides recommend color coordination to enhance the "white girl" look. Pastel purple and pink combinations are particularly favored, with suggestions such as pairing a baby pink Stanley cup with a matching pastel hoodie and a puffy backpack of choice. The attention to detail in color coordination further emphasizes the commitment to the aesthetic.

The Role of Footwear

Footwear is another important aspect of the "white girl aesthetic." Guides emphasize the significance of wearing sheepskin-lined Ugg boots or padded slippers to achieve the desired look. The boots, typically in earthy tones, are complemented by a cream-colored Stanley cup, ensuring a cohesive and harmonious appearance.

Beyond Fashion: The Lifestyle

Some Xiaohongshu users have taken the "white girl aesthetic" beyond fashion, treating it as a comprehensive lifestyle. These users provide recommendations on a wide range of lifestyle products, mobile phone applications, and even snacks that align with the "white girl" image. The influence of this aesthetic extends beyond fashion choices, encompassing various aspects of daily life.

Reception and Controversy

The response to the "white girl aesthetic" guides has been mixed. While some individuals appreciate the attention to detail and accuracy of the guides, others criticize the aesthetic for resembling a stereotypical portrayal of wealthy soccer moms in affluent communities. Nevertheless, the guides have found an audience that resonates with the aesthetic and views it as a classic and fashionable style.

Chinese Influencers and Western Trends

Chinese influencers have previously looked to Western trends for fashion inspiration. In the past, Chinese influencers attempted to recreate the "American high school" setting by incorporating elements like pleated skirts and Ikea lockers into their content. Similarly, when quiet luxury gained popularity in the West, Chinese social media was quick to provide guides on achieving an old money-inspired quiet luxury look.

Conclusion

The "white girl aesthetic" has taken Chinese social media by storm, with users immersing themselves in the style and lifestyle associated with this trend. The guides on Xiaohongshu offer detailed instructions on how to embrace this aesthetic, from the choice of clothing and accessories to the color coordination and lifestyle choices. As social media continues to influence fashion and style preferences, it is fascinating to witness the rise of unique aesthetics like the "white girl aesthetic" and their impact on global fashion trends.

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By: ktan@businessinsider.com (Kwan Wei Kevin Tan)
Title: The Rise of the “White Girl Aesthetic” on Chinese Social Media
Sourced From: www.businessinsider.com/white-girl-aesthetic-hot-trend-chinese-social-media-2024-2
Published Date: Thu, 08 Feb 2024 08:58:37 +0000