Facebook is focusing on young adults to increase engagement and the company claims to be making progress.
Young Adult User Base in the US and Canada
According to Facebook, there are 40 million daily active users aged 18-29 in the US and Canada.
Challenges in Young Adult Usage
Despite its efforts, data indicates that Facebook lags behind other social media platforms in young adult usage.
Success in Targeting Young Adults
Facebook reports success in targeting the young adult demographic and boasts the highest usage among 18 to 29-year-olds in the US and Canada in the last three years.
Strategy for Attracting Young Adult Users
Facebook's strategy includes enabling creators to monetize content and expanding its services such as Facebook Marketplace and Facebook Dating.
Facebook's Role in Young Adults' Lives
Facebook aims to assist young adults in significant life transitions by offering services like Marketplace, Reels, Groups, and Dating.
Competition Among Social Media Apps
Statista's survey ranks Snapchat, TikTok, and BeReal as the top social media apps for adults aged 18-29, with Facebook ranking lower.
While Facebook may have ground to cover compared to other platforms, it remains a preferred choice for community engagement among US adults.
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By: kbalevic@businessinsider.com (Katie Balevic)
Title: Facebook Targets Young Adults for Content Monetization and Dating
Sourced From: www.businessinsider.com/facebook-targets-young-adults-monetized-content-dating-app-2024-6
Published Date: Sun, 02 Jun 2024 15:02:32 +0000
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