Apple’s Strategy with iOS 18: Keeping Old iPhones Relevant with AI

Apple has a tradition of phasing out software support for older iPhone models each year. However, with the recent release of iOS 18 alongside the new iPhone 16 lineup, the tech giant is taking a different approach this time around.

Extended Support for Older Models

Typically, Apple discontinues software support for a handful of iPhones annually, pushing users towards upgrading to newer models. In contrast, the launch of the iPhone XR in September 2018 marked a shift in this trend. Despite being 6 years old, Apple has committed to providing software updates for this device for another year, ensuring a total support lifespan of at least 7 years.

Revenue Strategy

Apple's decision to sustain older iPhone models goes against the usual practice of phasing out devices to drive revenue through upgrades. By maintaining software support for a broader range of devices, Apple aims to retain its user base and prevent them from switching to competitors offering more advanced AI features.

Apple's AI Rollout

While Apple is gradually introducing AI capabilities in its latest iPhone models, the full suite of Apple Intelligence features won't be fully accessible until 2025. This strategic delay is aimed at retaining users who might consider switching to Android devices for advanced AI functionalities offered by competitors like Google and Samsung.

Competition and User Retention

To counter the competition, Apple is focusing on retaining its existing user base by extending software support for older devices. By aligning with Samsung's 7-year software update commitment, Apple aims to keep users within its ecosystem until the complete rollout of Apple Intelligence in 2025.

Future Upgrade Potential

With the promise of exclusive AI features on the new iPhone 16 models, Apple is positioning itself for a significant upgrade cycle in the coming years. By enticing users with compelling AI functionalities, Apple aims to drive a wave of upgrades and solidify its user base.

This strategic shift in approach signifies Apple's emphasis on user retention and long-term loyalty, setting the stage for a transformative upgrade cycle fueled by cutting-edge AI technology.

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By: insider@insider.com (Alistair Barr)
Title: Apple’s Strategy with iOS 18: Keeping Old iPhones Relevant with AI
Sourced From: www.businessinsider.com/iphone-compatible-ios-18-apple-ai-2024-9
Published Date: Tue, 10 Sep 2024 01:17:06 +0000