Lelian Chew transitioned from the world of private banking at Goldman Sachs to curating opulent weddings for affluent Asian families. As the founder of The Atelier & Co, a prestigious wedding planning company based in Singapore, Chew emphasizes the significance of infusing ceremonies with tradition while catering to the desires of all involved parties.
The Transition from Finance to Luxury Events
After a decade at Goldman Sachs, where she managed key relationships across Singapore and Hong Kong, Chew gained a profound understanding of the expectations of the ultra-wealthy. Despite the demanding nature of her role, the experience provided invaluable insights into the world of ultra-high net worth individuals.
Following her departure from finance, a serendipitous turn of events led Chew to venture into wedding planning. A casual mention of planning her own wedding sparked a client's interest, inadvertently laying the foundation for her transition into the luxury events industry.
Embracing the Extraordinary
Chew's philosophy revolves around the belief that no request is too extravagant given ample time and resources. This unwavering approach enables her to navigate challenging demands while maintaining composure and delivering exceptional results.
An instance where a guest insisted on having his bed transported to a remote island for a wedding exemplifies Chew's commitment to fulfilling even the most unconventional requests. Rather than dismissing such demands, she focuses on facilitating solutions that bring clients' visions to life.
Personalizing Each Celebration
One of the primary challenges in orchestrating luxury weddings lies in crafting distinctive experiences that resonate with each couple. With a clientele characterized by significant overlap in guest lists, Chew emphasizes the importance of tailoring every aspect of the event to reflect the uniqueness of the bride and groom.
By delving into the love story, familial dynamics, and individual priorities of each couple, Chew and her team ensure that every wedding exudes a sense of personalization and exclusivity.
Harmonizing Diverse Perspectives
Managing the expectations of multiple family members akin to overseeing conglomerates, Chew navigates the complexities of balancing individual desires within the context of a grand celebration. While prioritizing the couple's vision, she remains attuned to the perspectives of family members contributing to the event.
Recognizing the importance of tradition, particularly in Asian cultures, Chew underscores the significance of preserving customs and cultural elements that hold deep-rooted meaning for elders. By honoring these traditions while maintaining a sense of elegance and intimacy, Chew strives to create unforgettable experiences that transcend mere extravagance.
—————————————————————————————————————————————
By: lwee@insider.com (Lian Kit Wee)
Title: From Goldman Sachs to Luxury Weddings: The Journey of Lelian Chew
Sourced From: www.businessinsider.com/luxury-wedding-planner-lelian-chew-the-atelier-co-tips-rules-2024-9
Published Date: Fri, 27 Sep 2024 03:02:04 +0000
Leave a Reply