Insights to Shape Your Marketing Strategy for 2025

Understanding the dynamics of small business marketing can present challenges, but it's crucial to navigate this landscape to maintain a competitive edge.

Curious about your competitors' marketing strategies? Wondering how they allocate their marketing funds? Eager to uncover their plans for 2025?

LocaliQ has delved into these questions and more by compiling insights from over 730 small businesses to create The Small Business Marketing Trends Report for 2025.

If you're interested in exploring the full report, head over to LocaliQ or download it here. Meanwhile, continue reading for 10 key insights from the report that can shape your marketing plans for 2025.

Insights from LocaliQ’s 2025 Small Business Marketing Trends Report

We've compiled 10 essential insights from the report to help you grasp the small business marketing landscape and kickstart your 2025 strategic planning.

1. Limited Investment in Paid Search

Merely 40% of small businesses are engaging in search advertising, indicating a significant portion of SMBs are not leveraging ads on major search engines like Google and Bing.

Furthermore, only 39% of SMBs are tapping into SEO strategies, missing out on opportunities to capture local, high-intent searchers.

2. Underutilization of Social Ads

Surprisingly, less than half of small businesses are investing in social media ads on platforms such as Facebook and LinkedIn, despite the substantial time customers spend on social media platforms.

By neglecting social media ads, SMBs are failing to engage and convert customers who frequent these platforms.

3. Satisfaction with Search Advertising

Small businesses express high satisfaction with search advertising as a marketing tactic. This satisfaction likely stems from the ease of measuring results in comparison to other strategies like social media marketing.

Search ads have proven effective in driving website traffic and conversions for small businesses.

4. Missed Opportunities in Online Presence Strategies

Many SMBs are overlooking low-cost strategies like reputation management, listings, and website chat, which contribute to a robust online presence. These strategies can attract potential customers through search engines and enhance lead conversion.

5. Facebook Dominance in Social Media Marketing

Facebook emerges as the leading social platform for SMB marketing endeavors, with nearly 80% of businesses opting for social media marketing on this platform, followed by Instagram and LinkedIn.

6. Budget Constraints for Smaller Businesses

Smaller businesses operate with limited budgets, with 38% allocating budgets of under $2,500 monthly. Despite budgetary constraints, these businesses can benefit from cost-effective marketing strategies to reach prospective customers.

7. Scarce Dedicated Marketing Support

Smaller businesses often lack dedicated marketing personnel, posing challenges in adopting new marketing strategies that require time commitments. However, free tools can aid these businesses in streamlining marketing efforts.

8. Embracing AI Among SMBs

Approximately 60% of SMBs have embraced AI in their marketing activities, employing it to streamline tasks like content creation and social media management. This adoption showcases a willingness to leverage technology for efficiency.

9. Economic Concerns Persist

Despite economic challenges like the COVID-19 pandemic and supply chain disruptions, SMBs remain apprehensive about economic stability. A considerable portion of businesses foresee economic conditions as a significant challenge in 2025.

10. Acquisition of New Customers Remains a Challenge

Securing new customers continues to be a primary obstacle for small businesses in 2025. Limited budgets and resources pose hurdles in lead generation, emphasizing the importance of effective marketing strategies to attract and retain customers.

Crafting a Winning Marketing Strategy for 2025

As small businesses gear up for 2025, these insights shed light on key considerations. To explore the full spectrum of data from over 730 SMBs, download the complete report. If you require assistance in devising a standout marketing strategy, feel free to schedule a demo with us.

For a quick recap, here are the top takeaways from The Small Business Marketing Trends Report for 2025:

1. Limited investment in paid search
2. Underutilization of social ads
3. High satisfaction with search advertising
4. Missed opportunities in online presence strategies
5. Facebook dominance in social media marketing
6. Budget constraints for smaller businesses
7. Lack of dedicated marketing support
8. Widespread adoption of AI
9. Persisting economic concerns
10. Challenges in acquiring new customers

The post Insights to Shape Your Marketing Strategy for 2025 appeared first on WordStream.

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By: Stephanie Heitman
Title: Insights to Shape Your Marketing Strategy for 2025
Sourced From: www.wordstream.com/blog/2025-marketing-planning
Published Date: Tue, 29 Oct 2024 12:30:56 +0000