Bleisure travel is on the rise as employees are increasingly extending their work trips to incorporate leisure activities. This trend highlights how individuals are looking to maximize their travel experiences by blending business with pleasure.
What is Bleisure Travel?
Bleisure travel, also known as blended travel, involves combining business trips with leisure activities. This trend has gained popularity in recent years, with more employees opting to add extra days to their work-related travel itineraries to explore new destinations or engage in recreational pursuits.
The Rise of Bleisure Travel
One example of bleisure travel is illustrated by 25-year-old Josh Nichols, an analyst for United Airlines. During a brief work trip to Hamburg, Germany, Nichols seized the opportunity to visit Belgium and France by extending his stay. This experience showcases how individuals are leveraging their work travel to explore new countries and cultures.
Industry Insights and Statistics
The demand for bleisure travel has been steadily increasing, especially following the easing of travel restrictions post-pandemic. Companies like American Airlines have reported a significant uptick in the number of trips that combine business with leisure activities. Surveys indicate that a growing percentage of business travelers are interested in incorporating leisure elements into their work trips.
Companies Embracing the Trend
Organizations are recognizing the value of bleisure travel in attracting and retaining talent. Many companies are now facilitating the integration of leisure components into their employees' work travel experiences. For instance, AllFly, a corporate group travel booking platform, has introduced features to accommodate bleisure travel requests, such as allowing employees to extend their trips or bring companions along.
Meeting Bleisure Demand
AllFly has adapted its booking process to cater to the rising demand for bleisure travel. By offering convenient features like split pay options and itinerary customization, the platform enables employees to seamlessly incorporate leisure activities into their work trips. The company has observed a growing preference for extending trips to destinations that offer unique experiences.
Personal Perspectives on Bleisure Travel
For frequent business travelers like Josh Nichols, bleisure travel provides an opportunity to make the most of work-related journeys. While acknowledging the benefits of exploring new places, Nichols emphasizes the importance of maintaining a balance between work and leisure. He views bleisure as a complementary aspect of his travel experiences rather than a substitute for dedicated vacation time.
As the trend of bleisure travel continues to gain momentum, companies and employees alike are exploring innovative ways to blend work obligations with leisure pursuits, creating enriching and fulfilling travel experiences.
—————————————————————————————————————————————
By: kvlamis@businessinsider.com (Kelsey Vlamis)
Title: The Growing Trend of Bleisure Travel in 2025
Sourced From: www.businessinsider.com/bleisure-travel-meaning-trend-2025-1
Published Date: Wed, 01 Jan 2025 09:11:01 +0000
Leave a Reply