McDonald’s $1 Egg McMuffin Promotion Amid Sky-High Egg Prices

McDonald's is offering $1 Egg McMuffins on its app on Sunday to celebrate the product's 50th year in the market. The company executive assured that McDonald's would not impose surcharges on its egg products despite the current record-high egg prices in the US.

Background on Egg Prices and McDonald's Promotion

As egg prices in the US reach unprecedented levels, McDonald's is taking a different approach by offering $1 Egg McMuffins. A recent news release on the McDonald's website announced that customers can enjoy an Egg McMuffin or a Sausage McMuffin with Egg for just $1 through the app. This promotion commemorates the 50th anniversary of the Egg McMuffin's introduction in the US in 1975.

Response to Rising Egg Prices

Michael Gonda, the company's North America impact officer, emphasized in a LinkedIn post that McDonald's USA will not add surcharges to egg-related products. This move comes as egg prices hit a record high in January, with a dozen large Grade A eggs averaging $4.95 due to supply chain disruptions caused by the H5N1 bird flu outbreak.

Industry Impact and Strategies

The surge in egg prices has led to rapid sell-outs of egg cartons in supermarkets, prompting some chains to limit purchases. Waffle House recently announced a $0.50 surcharge on each egg sold, while Shake Shack's CEO hinted at a shift towards beef and chicken products in response to the crisis.

Expert Opinions on McDonald's Promotion

Marketing and branding experts view McDonald's $1 McMuffin deal as a strategic move. Dipanjan Chatterjee from Forrester noted that the promotion aligns with McDonald's value strategy, positioning the company as customer-centric amid soaring egg prices. Mário Braz de Matos highlighted the brand's value proposition, emphasizing its appeal in challenging economic environments.

Alexandra Leung emphasized the promotion's potential for digital customer acquisition rather than immediate sales impact. She suggested evaluating success through app downloads and digital engagement metrics post-promotion.

Despite requests for comment from Business Insider remaining unanswered, McDonald's innovative approach to pricing amidst market challenges showcases its commitment to customer satisfaction and strategic brand positioning.

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By: abharade@insider.com (Aditi Bharade)
Title: McDonald’s $1 Egg McMuffin Promotion Amid Sky-High Egg Prices
Sourced From: www.businessinsider.com/mcdonalds-reckoning-with-high-egg-prices-dollar-egg-mcmuffin-gambit-2025-2
Published Date: Thu, 27 Feb 2025 05:30:04 +0000