David Bronkie and his sister Eva joined forces to establish Siblings, a sustainable candle company, with their other siblings serving as investors providing candid feedback.
Roots in Sustainability
Growing up on a horse farm in upstate New York instilled a deep-rooted commitment to sustainability in David and Eva. Raised amidst sustainable practices, such as maintaining a large garden and compost pile, and shopping at thrift stores, sustainability was a way of life for the Bronkie family.
A Shared Vision
David, with a background in creating outdoor products, and Eva, inspired by her time in Sweden, where consumer-consciousness prevailed, decided to venture into a sustainable home goods business. Driven by Eva's visionary ideas and David's logistical expertise, they launched a line of candle kits that prioritize eco-friendliness and carbon neutrality.
Building on Family Dynamics
As siblings, David and Eva's unique bond transcended into their business partnership. While Eva spearheads the creative vision, David excels in operational execution, ensuring their products meet rigorous sustainability standards.
Family Influence and Partnerships
The family-centric ethos of Siblings has not only fostered a strong internal dynamic but has also facilitated collaborations with other family-owned businesses. With their other siblings onboard as investors, providing invaluable feedback and support, the familial connection has been a cornerstone of their success.
Blurring Lines Between Work and Family
Despite the inevitable overlap between work and family life, the Bronkie siblings embrace the fluidity, allowing business discussions to organically intertwine with family gatherings. Balancing entrepreneurship with familial bonds, they navigate the exciting journey of growing their company while cherishing their shared values and priorities.
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By: insider@insider.com (Kelly Burch)
Title: Family Ties: How Siblings Built a Sustainable Candle Company
Sourced From: www.businessinsider.com/birth-order-company-founders-business-approach-2025-3
Published Date: Tue, 04 Mar 2025 12:29:01 +0000
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