According to reports, the Twitter manager Elon Musk admired for embodying his ‘hardcore” work culture was laid off. She stated that she had no regrets about going all-in on Twitter 2.0.

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• Esther Crawford was seen sleeping on the floor at Twitter HQ shortly following Elon Musk's purchase of the company.
• According to reports, Crawford, a Twitter manager who was regarded as embodying Musk’s "hardcore” work culture, has since been laid off.
• Crawford tweeted Sunday that she didn't regret going "all in on Twitter 2.0."

After being photographed on the floor of the San Francisco headquarters' office, Esther Crawford, a Twitter manager, went viral, and has now spoken out about her experience.

Crawford tweeted Sunday, "The worst thing you can take from my Twitter 2.0 go-all-in is that either my optimism or hardwork was a mistake." "Those who mock and jeer are always on the sidelines, not in the arena." The team has built a strong foundation despite so much chaos and noise.

Over the weekend, multiple outlets reported that Crawford was fired in a new round if layoffs. This is believed to have an impact on Twitter's product and engineering teams.

Crawford, a director in product management, was thought to embody Elon Musk's "hardcore” work culture. In November, another Twitter employee posted a photo that appeared to show Crawford asleep on the floor at the San Francisco headquarters.

Twitter and Crawford did not immediately respond to Insider's request for comment. This was outside normal US working hours.

After the purchase of the screen-sharing startup that Crawford cofounded, Crawford joined Twitter in 2020.

According to The Financial Times, she met the tech mogul at Twitter's cafe just before his deal was closed. She arranged a one-on-one meeting and was subsequently reprimanded for it by a senior leader.

According to reports, Crawford supported Musk's initial mass layoffs that saw thousands of workers lose their jobs. According to The Verge, Crawford reportedly supported Musk's initial mass layoffs that saw thousands of workers lose their jobs. Crawford wrote: "I feel heartbroken that Twitter had to go through this." However, the business was not financially sound and drastic cuts would be necessary to survive.

Crawford's Sunday tweet was responded to by some Twitter employees who sent supportive messages. One tweeted, "Thanks for helping lay the foundation of Twitter 2.0 Esther."

Others on Twitter were less supportive. One user said, "Girl, you're supposed to swallow the bust." Another stated that "all your hard work is reflected by the quality of the current Twitter experience," apparently referring to recent problems with the site.

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By: gdean@insider.com (Grace Dean)
Title: A Twitter manager seen as embodying Elon Musk’s ‘hardcore’ work culture was reportedly laid off. She says she has no regrets going ‘all-in on Twitter 2.0.’
Sourced From: www.businessinsider.com/twitter-layoffs-esther-crawford-elon-musk-sleep-office-no-regrets-2023-2
Published Date: Mon, 27 Feb 2023 12:09:31 +0000

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