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Building Business Relationships Through Fitness: A CEO’s Perspective

Building Business Relationships Through Fitness: A CEO’s Perspective

April 7, 2025 By Peter Leave a Comment

Networking has always been a crucial part of building successful business relationships. Traditionally, wining and dining clients have been a common practice among CEOs and business professionals. However, for Yann Magnan, the CEO of a fintech company, fitness classes have become the new avenue for fostering connections and networking.

Embracing a New Approach to Networking

At 53, Yann Magnan, the CEO of 73 Strings, found a unique way to combine fitness and business relationships. He realized that about 30% of his networking activities now revolve around physical activities. Unlike traditional approaches, Yann's networking strategy involves inviting clients and partners to join him in fitness classes or runs, rather than the usual wining and dining.

From Virtual to Physical Networking

With the onset of the COVID-19 pandemic, Yann founded his company, 73 String, and initially conducted virtual meetings with potential clients. However, in 2022, as travel restrictions eased, he began meeting clients in person during short trips to cities like London, New York, and San Francisco. These interactions paved the way for a new networking approach that focused on physical activities.

Blending Fitness with Networking

Yann's idea of inviting clients for runs or fitness classes during his travels proved to be a successful networking tactic. By engaging in physical activities together, Yann could foster genuine connections with his clients, leading to not only business relationships but also friendships. This approach also extended to team members, creating a positive and engaging work environment.

The Evolution of Business Relationships

While the traditional method of wining and dining clients still holds its place in Yann's networking strategy, the incorporation of fitness activities has garnered positive feedback. Yann believes that the trend towards fitness-focused networking is on the rise, especially in the US. The competitive nature of both business and fitness has contributed to this evolving trend.

Respecting Individual Choices

Yann acknowledges that not everyone shares his enthusiasm for fitness, and he respects individual preferences. He never imposes workout sessions on clients or team members but rather invites them to join voluntarily. By subtly gauging their interest in fitness, Yann ensures that everyone feels comfortable and included in the networking activities.

Networking Beyond Borders

Yann's experience highlights the cultural differences in networking practices, with the US showing a greater inclination towards fitness-centered interactions compared to France. As the trend continues to evolve, Yann predicts a shift towards a more balanced approach between traditional and fitness-based networking strategies.

In conclusion, Yann Magnan's innovative approach to networking through fitness activities showcases a refreshing way to build meaningful business relationships. By combining physical activities with professional interactions, Yann has redefined the art of networking, demonstrating that connecting over a run or a fitness class can be just as impactful as a formal dinner meeting.

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By: skenny@businessinsider.com (Serafina Kenny)
Title: Building Business Relationships Through Fitness: A CEO’s Perspective
Sourced From: www.businessinsider.com/ceo-workout-networking-fitness-classes-with-clients-2025-4
Published Date: Mon, 07 Apr 2025 07:16:02 +0000

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