Meta seems to have a special affinity for celebrities, and the feeling appears to be mutual. They are now enlisting the help of well-known personalities to lend their voices to the company's latest AI bots.
Celebrities Behind Meta's AI Assistants
Judi Dench and John Cena are among the celebrities slated to voice the new AI assistants for Meta. This isn't the first time Meta has tapped into the world of celebrities for their AI projects. Previously, Tom Brady was involved in a similar venture.
Previous Attempts and Current Strategy
Earlier initiatives by Meta to use celebrity faces like Kendall Jenner and Tom Brady for AI chatbots did not gain much traction. However, the company is now turning to the likes of John Cena, Judi Dench, Awkwafina, Keegan-Michael Key, and Kristen Bell to voice their new AI chatbots.
Meta's Curious Celebrity Obsession
What drives Meta's fascination with celebrities for AI projects? The company's decision to collaborate with renowned personalities raises questions about their strategic direction.
Celebrities vs. AI
Last year, Meta introduced celebrity AI assistants on Messenger, featuring faces like Kendall Jenner, Mr. Beast, Tom Brady, and Snoop Dogg. Despite hefty payments to celebrities, these chatbots failed to sustain user interest and were discontinued within months.
Revisiting the Celebrity AI Playbook
Given the past setbacks, why is Meta revisiting the celebrity AI approach? One theory suggests that celebrity involvement could make AI more relatable and less intimidating to users.
Celebrities and Meta's Marketing Strategy
By leveraging celebrity voices, Meta aims to expand its reach to a broader audience and potentially attract users who are new to AI technology. The choice of celebrities like Judi Dench reflects a deliberate marketing strategy.
The Human Element in AI
Despite concerns about impersonal AI, Meta's decision to humanize AI with celebrity voices underscores a unique approach to making technology more approachable. While some may fear AI's ability to mimic celebrities, Meta sees it as an opportunity to connect with users on a more personal level.
Insights into Meta's Decision-Making
Ultimately, Meta's choice to involve celebrities in AI projects likely stems from a combination of executive instincts, marketing insights, and data analysis. The company's strategic moves reflect a blend of creativity and calculated risk-taking.
While the rationale behind Meta's celebrity-driven AI initiatives may seem unconventional, it sheds light on the evolving landscape of technology and entertainment partnerships.
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By: knotopoulos@businessinsider.com (Katie Notopoulos)
Title: Celebrities Voice New AI Bots for Meta: A Closer Look
Sourced From: www.businessinsider.com/meta-celebrities-ai-voice-chatbot-judi-dench-john-cena-zuckerberg-2024-9
Published Date: Wed, 25 Sep 2024 00:28:51 +0000
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