Chick-fil-A Dives into Entertainment Industry Amidst Internet Buzz

Chick-fil-A has made waves in the entertainment industry, sparking a flurry of reactions across the internet.

Breaking into TV Shows

The renowned fast-food chain, famous for its crispy chicken and traditional values, is set to introduce TV shows to its offerings. Deadline, the first to report this development, revealed that Chick-fil-A is collaborating with various major production firms, including prominent studios, to create family-friendly shows, particularly in the unscripted genre. Additionally, the chain is exploring options to license and procure content. Among its recent acquisitions is a family-friendly gameshow produced by Glassman Media, the brains behind NBC's "The Wall," and a partnership with Michael Sugar's Sugar23, known for hits like Netflix's "13 Reasons Why."

Shaping the Narrative

Although the news has prompted a wave of humor and speculation, with remarks like "Chick-philo? Merger opportunity?" and queries about Sunday streaming availability, there is also concern. Vulture highlighted Chick-fil-A's longstanding stance against LGBTQ+ rights as a central point of debate.

Evolution of Brand Entertainment

This move by Chick-fil-A aligns with a broader trend of brands venturing into entertainment to reach audiences in innovative ways. Traditional TV commercials are losing efficacy, propelling brands like Starbucks, AB InBev, Procter & Gamble, and Coca-Cola to explore storytelling through film and TV. Chick-fil-A has already been producing animated shorts, reflecting an ongoing shift.

Redefining Brand Partnerships

Brands are now seeking control over their narrative by creating original content and engaging top-tier Hollywood talent. With Hollywood facing budget constraints, brands offer a dual opportunity: content creation and advertising revenue. Industry trends show a growing emphasis on brand collaborations in entertainment.

Challenges and Opportunities

While brand involvement in entertainment presents new avenues, the results vary. Some branded content may feel like extended ads, failing to engage viewers beyond the sales pitch. Despite reservations about brands entering the entertainment sphere, the trend is poised to expand given the evolving landscapes of Hollywood and advertising.

Original article: Business Insider

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By: lmoses@insider.com (Lucia Moses)
Title: Chick-fil-A Dives into Entertainment Industry Amidst Internet Buzz
Sourced From: www.businessinsider.com/chick-fil-a-move-into-tv-serious-business-for-hollywood-2024-8
Published Date: Thu, 22 Aug 2024 12:52:30 +0000