From High School Dropout to CEO: Unconventional Path to $28M Success Story

Hey there! Ever heard the saying "It's not about the destination, but the journey"? Well, Aaron Nosbisch's journey from high school dropout to CEO of a $28 million company is a true testament to that. Let's dive into his inspiring story and unravel the unconventional path that led to his remarkable success.

A Teen Entrepreneur's Beginnings

Turning Passion into Profit

At the ripe age of 13, Aaron ventured into the entrepreneurial world by starting his first business. While exploring the realms of online entrepreneurship and discovering his love for cannabis, he laid the foundation for his future ventures. Selling T-shirts on MySpace might sound ancient now, but back then, it was Aaron's ticket to a global playground from his small Midwestern town.

Embracing Unconventionality

Choosing a Different Path

Despite excelling in online schooling and even graduating early, Aaron's rebellious spirit led him to challenge the traditional norms. While his parents emphasized the importance of college, Aaron sought a different route, driven by a thirst for unconventional success beyond the beaten path.

From Dropout to Entrepreneur

Finding Success Outside the Classroom

College failed to provide Aaron with the skills essential for his entrepreneurial journey. However, it did introduce him to his future wife, Skye, who played a pivotal role in encouraging him to drop out and pursue his passion for social media marketing. It was a bold move, but one that set Aaron on the path to self-discovery and success.

Seizing Opportunities in Cannabis Advertising

Spotting a Market Gap

Leaving college opened doors to a groundbreaking realization for Aaron in the world of cannabis advertising. Identifying a niche market in CBD and hemp products, he founded Lucyd Media, a pioneering cannabis advertising firm. This strategic move catapulted Aaron into a realm of innovative opportunities and unparalleled success.

Revolutionizing Beverage Industry with BRĒZ

Creating a Healthier Alternative

Driven by his passion for cannabis and a disdain for alcohol's side effects, Aaron embarked on a mission to introduce cannabis-infused beverages to the mainstream market. In 2023, BRĒZ was born, offering a refreshing alternative for social relaxation. The company's exponential growth to $28.9 million in sales by 2024 was a testament to Aaron's vision and dedication.

From societal skepticism to transformative success, Aaron's journey exemplifies the power of belief in oneself and the courage to tread uncharted paths. His story is a beacon of inspiration for aspiring entrepreneurs and dreamers, showcasing that greatness knows no conventional bounds.

Are you ready to carve your path to success, just like Aaron? Embrace your uniqueness, seize opportunities, and dare to dream big. The world is waiting for your extraordinary story to unfold. Start your journey today!

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By: insider@insider.com (Kelly Burch)
Title: From High School Dropout to CEO: Unconventional Path to $28M Success Story
Sourced From: www.businessinsider.com/dropped-out-high-school-college-astill-became-ceo-brez-2025-8
Published Date: Wed, 20 Aug 2025 12:12:01 +0000