Yumna Jawad, the owner of Feel Good Foodie, has amassed a following of 2 million on TikTok. With the looming possibility of the platform's ban, she reflects on the importance of diversifying her business.
The Impact of a Potential TikTok Ban
Yumna Jawad, known for her Feel Good Foodie brand, acknowledges that the ban on TikTok could have significant repercussions on her business. Having built a substantial following on the platform, she relies on sponsored posts and content creation for income. However, she emphasizes the necessity of expanding revenue streams beyond TikTok to mitigate the ban's financial impact.
The Importance of Diversification
Yumna's journey into content creation began in 2013 when she launched Feel Good Foodie on Instagram to explore her passion for cooking. As her following grew, she encountered a setback when her account was unexpectedly deactivated in 2014. This incident served as a pivotal moment, prompting her to diversify her online presence to safeguard against unforeseen disruptions.
Transitioning from Marketing to Influencer Earnings
Yumna's success as an influencer eventually outpaced her earnings as a marketing consultant, leading her to transition fully into content creation. Recognizing the volatility of social media algorithms, she expanded her reach by establishing a website to maintain control over her content distribution.
Building a Sustainable Business Model
Today, Feel Good Foodie stands as a thriving business venture, supported by a team of 12 contractors and multiple revenue streams. Yumna's diversified income sources, including ad revenue from her website, sponsored content on various platforms, and sales from her cookbook, contribute to the stability and growth of her business.
Adapting to Potential Revenue Changes
While Yumna has diversified her income streams, a potential TikTok ban could still impact her earnings from sponsored content. As she anticipates a decrease in rates by 25%, she remains confident in the strength of her other platforms, such as Instagram and her website, to sustain her business through uncertain times.
Embracing Transferable Skills and Optimism
Reflecting on the transient nature of social media platforms, Yumna underscores the importance of cultivating transferable skills that can adapt to evolving digital landscapes. Despite the challenges posed by a TikTok ban, she remains optimistic about the resilience of her business and the enduring value of her content across various platforms.
—————————————————————————————————————————————
By: insider@insider.com (Kelly Burch)
Title: How a TikTok Ban Could Affect Influencers and Business Owners
Sourced From: www.businessinsider.com/tiktok-influencer-diversified-business-ban-2025-1
Published Date: Thu, 16 Jan 2025 18:33:04 +0000
Leave a Reply