Lessons Learned from Kris Jenner: Launching a Successful Brand

Introduction

A 27-year-old former personal assistant to Kris Jenner has gained popularity on TikTok after sharing her experiences. Madeline Steitz, now the founder of her own natural sweetener brand, credits Jenner with teaching her valuable lessons in self-branding. In this article, we will delve into Steitz's journey and the insights she gained from working with the reality TV matriarch.

Steitz's Journey to Success

Steitz, a 27-year-old vegan baker and entrepreneur, found herself in the spotlight last year when she discussed her brief stint as Kris Jenner's personal assistant on TikTok. This experience proved instrumental in launching her own eponymous sweetener brand, Maddie's Natural Sweetener.

The Power of Self-Branding

One of the key lessons Steitz learned from Jenner was the importance of naming her company after herself. Initially resistant to the idea, she eventually realized the strategic value behind it. Steitz observed that many successful companies and brands are derivatives of their founders' names, such as Kylie Cosmetics, Kim Kardashian's Skims, and Kendall Jenner's tequila brand 818. Inspired by Jenner's strategic approach to business, Steitz decided to embrace self-branding, recognizing that it creates a personal connection with consumers and reflects her values.

The Personal Assisting Journey

Steitz often receives questions on TikTok about how she broke into the world of personal assisting. Growing up in the small town of Cashmere, Washington, she attributes her initial breakthrough to a combination of fate, word of mouth, and proximity to opportunities. After moving to Los Angeles and working in retail, Steitz connected with a customer who happened to be a CEO in need of an assistant. This opportunity led to further connections, including a job with travel YouTuber Louis Cole. Eventually, Steitz landed a position at Thiel Capital through LinkedIn before securing the role at Jenner Communications in February 2022.

The Birth of Maddie's Natural Sweetener

After parting ways with Jenner Communications, Steitz turned her attention to her passion project, Maddie's Natural Sweetener. She had conceptualized the brand in January 2022 and officially launched it in October. Maddie's Natural Sweetener offers sweetening sachets made from coconut nectar, monk fruit, and stevia. The brand aligns with Steitz's personal values of veganism, organic ingredients, gluten-free options, and eco-friendly packaging, creating a genuine connection with consumers.

Gratitude for Kris Jenner

Despite the quick departure from Jenner Communications, Steitz expressed her gratitude for the opportunity. She now holds Jenner in even higher regard, as working for her allowed Steitz to launch her own company. She emphasizes the importance of the experience and the positive impact it had on her entrepreneurial journey.

Conclusion

Steitz's story serves as a testament to the power of learning from successful individuals like Kris Jenner. By embracing self-branding and seizing opportunities, Steitz was able to turn her passion into a successful business. Her journey highlights the importance of strategic thinking and the impact it can have on launching and growing a brand.

Original Article Source: Business Insider

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By: insider@insider.com (Geoff Weiss)
Title: Lessons Learned from Kris Jenner: Launching a Successful Brand
Sourced From: www.businessinsider.com/kris-jenners-former-assistant-learned-selfbranding-own-company-startup-launch-2023-12
Published Date: Fri, 01 Dec 2023 18:17:37 +0000