The “bougie-broke” guide to the high life began as a prank. But the TikTok community has embraced it, and it speaks volumes about today’s world.

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• The Sunday Times published a humorous guide to mastering the "Bougie Broke" lifestyle.
• This guide has divided Twitter and TikTok fans, who both criticize and champion the trend.
• The term "bougie broken" originated on TikTok and has become a popular way to respond to the current cost of living crisis.

The new guide to embracing the "Bougie Broke lifestyle" — a humorous but critical response to cost of living crises — has stirred up a cocktail of online amusement and mockery.

The guide, published in the UK Sunday Times recently, offers humorous tips on how to maintain a luxury lifestyle while staying within a budget. These include cancelling "a few osteopaths appointments" and enticing hotels to do your laundry even though you are not a guest.

These tips are now a hot topic on social media.

On Sunday, @mel_buer wrote: "Losing my mind at the weirdo dyeing his scrambled egg so they look posh." The commenter was referring to a Times article about a man dyeing his scrambled eggs orange to make them look like they were bought at upscale stores.

One user, @writerbxtch, tweeted: "Tag yourself. I'm taking Xanax before takeoff to avoid flying business class." This was a response to Sophia Money-Coutts who wrote about a friend of hers who avoided flying in business class by taking Xanax pills prior to takeoff. He upgraded himself to a “business class of his mind.”

But not everyone mocks the trend. "Bougie broke" gets a much warmer reception on TikTok.

Freddothecat was one user who commented on a video that talked about how expensive meals can make you broke. "I will wear my socks until they are thin, but I will eat like a queen. Priorities."

Home Decor Decorator commented on the video "Bougie broken is my favorite type." The best high is #iykyk when you find the lowest price, or the best deal. Internet slang "Iykyk", or "If You Know You Know," is used to refer to "If You Know You Know."

The "bougie broken" trend was born on TikTok. Users complained about their financial situation while living a luxurious lifestyle.

Emily Irwin is the managing director for advice and planning of Wells Fargo Wealth & Investment Management. In a CNBC report published on July 8, she said that the "bougie broken" trend helped to spark rare conversations about money, which are usually taboo topics.

The Times' guide is published as Brits are facing a crisis of cost of living. According to Michelle Kilfoyle, a UK-based economist at the Economics Observatory, in March "the prices of food in the UK and non-alcoholic beverages have increased at the fastest pace since 1977 over the past year."

A survey conducted by the financial services company Bankrate on July 18, revealed that even in the US, a third of American adults who use social media expressed a negative view about their own finances when they saw posts from others.

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By: kteo@insider.com (Kai Xiang Teo)
Title: The ‘bougie broke’ guide for living the high life started out as a joke. But it’s getting embraced on TikTok — and it says a lot about the world we live in.
Sourced From: www.businessinsider.com/bougie-broke-trend-luxury-budget-ridicule-online-twitter-tiktok-2023-7
Published Date: Tue, 25 Jul 2023 06:40:49 +0000

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