The career of Twitter’s new CEO Linda Yaccarino. An advertising giant, she once tried to convince Elon Musk that he should stop tweeting past 3am.

Yaccarino, NBCUniversal's chairman of advertising sales, announced her resignation on Friday "with immediate effect". "[TAG1][TAG18]

Yaccarino stated in a statement that it was an honor to lead such a great team at Comcast NBCUniversal.

Source: Insider HTML0

Elon Musk announced later that Yaccarino will be taking over as Twitter CEO. [TAG2][TAG19]

Musk tweeted: "@LindaYacc focuses primarily on business operation, while I focus on new technology & product design," Musk. Musk tweeted: "Looking forward working with Linda on transforming this platform into X – the everything app."

The billionaire had previously stated that his successor would take over the role as CEO in approximately six weeks.

Sources : Insider, insider

According to LinkedIn, Yaccarino graduated from Pennsylvania State University. [TAG3][TAG20]

According to her profile, she studied telecommunications between 1981 and 1985.

Source : LinkedIn

In an interview dating from 2021 Yaccarino stated that her mother was an "incredible source of inspiration" for her. Her mother is an Italian-American first generation immigrant. [TAG4][TAG21]

Yaccarino stated, "She did not have the opportunity to attend college." "She raised her three daughters, and made sure each one focused on education so that we could all be financially independent. "I continue to feel that I owe my mother and it drives me and helps me to push and drive myself."

Source : YouTube

According to her Instagram, Yaccarino has two children of her own as well as a twin. [TAG5][TAG22]

She has also taken photos with celebrities such as Miley Cyrus, Rami Malek and others.

Source: Instagram

She was an intern for NBCU long before she was appointed ad chief. [TAG6][TAG23]

Yaccarino said in a video that she arrived at the NBCU intern as a "bright, new and cheery intern," but soon learned the company did not have a record of her. She was then placed on the media planning department.

Yaccarino, who is a media professional, said that her love for the industry was born there.

Source : YouTube

Yaccarino spent nearly 20 years at Turner Broadcasting before joining NBCU in 2011. [TAG7][TAG24]

Before she left, she was the executive vice president/COO for advertising sales and marketing at Turner.

Source: LinkedIn

She worked at NBCUniversal for 11 years, eventually becoming the advertising chief. [TAG8][TAG25]

According to her profile, which has been removed from the company website, she oversaw 2,000 employees who produced more than $100 billion in advertising sales.

Sources: NBCUniversal and LinkedIn

She was a strong advocate of NBCUniversal’s push into digital streaming including the launch of Peacock by 2020. [TAG9][TAG26]

Yaccarino also worked to make NBCU as competitive as major tech companies such Meta and Google. Her team has created partnerships with companies including Apple News Snapchat and Twitter.

Source Insider

Yaccarino was scheduled to speak before she announced her resignation Friday at NBCU Upfront, the annual Upfront event. [TAG10][TAG27]

The event is a preview of new NBCU features, and it's designed to attract advertisers.

Source : Hollywood Reporter

Yaccarino also participated in the World Economic Forum, an event that Musk has criticized in the past. [TAG11][TAG28]

Yaccarino states on her LinkedIn profile that she is the executive chairman of the WEF taskforce on future work. This has been in place since 2019. She is also listed as a member of the Media, Entertainment and Culture Industry Governors Steering Committee.

The WEF takes place in Davos every year. This is where influential people and executives meet to discuss global issues such as climate change, the cost of living, etc.

Musk called the Davos event "boring" earlier this year. Musk said at the time that he had been invited to the event, but chose not to attend. The WEF claims that Musk hasn't received an invitation in many years.

Musk tweeted that "WEF has become an unelected global government which the people have never asked for or wanted," in January.

Sources: LinkedIn Insider and Twitter

Musk described Yaccarino as "smart and fair" in a Friday tweet. [TAG12][TAG29]

Musk tweeted: "I believe people on both sides of politics will find Linda to have been smart, fair and rational."

This tweet was sent after conservative Twitter users criticized Yaccarino for his ties to the WEF. Liberal Twitter users pointed out, however, that the new Twitter chief executive follows and likes tweets by prominent conservatives including Florida Governor Ron DeSantis and right-wing commentary Jesse Watters.

Sources: Twitter and Insider

Yaccarino was appointed by the former president Donald Trump to serve on a Sports Fitness and Nutrition Council in 2018. [TAG13][TAG30]

Pope Francis was also involved in a COVID-19 vaccine educational ad campaign, which she worked on with the Biden administration in 2021.

Sources: LinkedIn Adweek and The Washington Post

Yaccarino interviewed Musk before. [TAG14][TAG31]

In April, she appeared with Musk on stage to interview him about his plans for Twitter 2. The event was held in Miami Beach, and the focus of it was "the future marketing on Twitter."

She shared the interview at the time in a Twitter: "We all agree… this freedom to speak, deserves a little more reach," wrote she.

Sources: NBCUniversal and Twitter

During the interview Yaccarino advised Musk to be more cautious about his tweets. [TAG15][TAG32]

Musk was asked by Yaccarino if, as Twitter's owner and due to his popularity, he believes he should "be held to a higher or different standard".

Yaccarino replied: "For instance, you said that you shouldn't probably tweet after 3 am." Will you commit to be a bit more specific and refrain from tweeting after 3 a.m.?

Musk said to Yaccarino he "aspired to tweet less before 3 am" but that it would be wrong for him to let other people influence what he tweeted.

Musk stated: "That would be an erosion of freedom of expression."

Source: NBCUniversal

This wasn't the only time Yaccarino and Musk have interacted on stage. [TAG16][TAG33]

She tweeted earlier this month about a partnership between NBCU (NBC Universal) and Twitter.

She wrote: "Hey @elonmusk, here's a new idea for our partnership: Periscope #Paris2024."

Two days later NBC Sports announced that it would be expanding its partnership with Twitter and Snapchat to the 2024 Olympics.

Insider reported previously that Yaccarino had told friends that she wanted in the past to be CEO at Twitter.

Sources NBC Sports and Insider

Additional reporting from Insider's Sindhu Sunder and Lauren Johnson.