Travis Kelce and Taylor Swift Relationship Boosts Online Betting for Super Bowl

The relationship between Taylor Swift and Kansas City Chiefs' tight end Travis Kelce is not only making headlines but also attracting new gamblers to online-betting sites. Offshore gambling platforms are capitalizing on the Kelce-Swift hype and offering wagers on Taylor Swift-related props for the Super Bowl. This surge in popularity is not only boosting the NFL but also the world of online betting.

New Wave of Gamblers

With a record number of gamblers placing bets on Super Bowl LVIII, offshore websites like BetUS are taking advantage of the Kelce-Swift phenomenon and offering off-field wagers on various Swiftie-related occurrences. Tim Williams, director of public relations for BetUS, expressed his astonishment at the overwhelming response, stating, "This is the very first time we've seen any off-field prop bets challenge or even overtake the halftime show."

While prop bets unrelated to gameplay are generally prohibited in the US, offshore betting platforms like BetUS and BetOnline, which operate in Costa Rica and Panama respectively, are able to offer these unique betting opportunities. Betting on props related to the halftime show, such as the number of backup dancers, is already common and contributes significantly to the platforms' revenue on game day.

The Kelce-Swift combo has attracted a new demographic of gamblers, including more women and individuals interested in non-sports-related wagers like the Academy Awards. BetOnline, for instance, offers 89 wagers solely focused on Taylor Swift and Travis Kelce. From predicting whether Donald Trump will post about Swift on Truth Social to guessing the color of her lipstick, these prop bets add an extra layer of excitement to the Super Bowl experience.

Novelty Prop Bets

Although these prop bets offer enticing payouts, BetUS and BetOnline have limits ranging from $100 to a couple of hundred dollars to ensure responsible gambling. The primary purpose of these novelty prop bets is to provide entertainment and fun rather than serious financial investments. According to Williams, "We don't want anybody losing a lot of money on Taylor Swift."

While the surge in Taylor Swift-related prop bets is remarkable, it is just a small part of the overall Super Bowl betting frenzy. This year, a record number of Americans are expected to place bets on the game, with an estimated 67.8 million individuals participating. The American Gaming Association predicts that a staggering $23.1 billion will be wagered on the Super Bowl, marking a 35% increase from the previous year.

Overall, Taylor Swift's influence extends beyond the realm of music and entertainment. Her association with Travis Kelce has not only attracted new customers to betting platforms like BetUS but has also contributed to the overall popularity of the Super Bowl. As Williams aptly puts it, "Dare I say, Taylor Swift has been quite good for business."

Read the original article on Business Insider.

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By: lloydlee@insider.com (Lloyd Lee)
Title: Travis Kelce and Taylor Swift Relationship Boosts Online Betting for Super Bowl
Sourced From: www.businessinsider.com/super-bowl-prop-bets-travis-kelce-taylor-swift-engagement-2024-2
Published Date: Sat, 10 Feb 2024 04:04:39 +0000