Disruption for VF Corporation brands
Last week, VF Corporation, the owner of popular brands such as Vans and The North Face, experienced a cyberattack that has caused significant disruption to its operations. This unfortunate incident has affected the company's ability to fulfill e-commerce orders, just as the holiday shopping season is at its peak.
Details of the cyberattack
VF Corporation has revealed that its computer network was targeted by an attacker who encrypted certain systems and stole data. The company referred to these incidents as "unauthorized occurrences" in its recent investor notification. While consumers can still place orders on the brand's e-commerce sites globally, the fulfillment of these orders is currently impacted due to the cyberattack.
Impact on order fulfillment
As a result of the cyberattack, VF Corporation is facing challenges in fulfilling customer orders. While it's unlikely that orders will be delivered individually via helicopter, as The North Face did in a recent marketing stunt, the company is working diligently to address the situation. However, the incident continues to have a significant impact on its operations, and the full extent of the damage is yet to be determined.
A difficult quarter for VF Corporation
This cyberattack adds to an already challenging quarter for VF Corporation. The company has been under pressure from activist investors, leading to a round of layoffs that affected 500 workers. In an effort to cut costs, VF Corporation also implemented a $300 million cost-cutting plan. Additionally, the company's hoped-for sales turnaround has been delayed. The cyberattack further compounds these existing difficulties, and the company is uncertain about the impact it will have on its financial situation.
Despite these setbacks, VF Corporation is actively working to contain the damage caused by the cyberattack and restore normal operations. Customers who have placed orders for Vans, The North Face, Timberland, and Dickies products may experience delays in receiving their Christmas presents due to this unfortunate incident. The company is committed to resolving the situation as quickly as possible and ensuring customer satisfaction.
—————————————————————————————————————————————
By: dreuter@businessinsider.com (Dominick Reuter)
Title: Vans and North Face Christmas presents may face delays due to cyberattack
Sourced From: www.businessinsider.com/north-face-vans-owner-vf-corp-disrupted-by-cyberattack-2023-12
Published Date: Mon, 18 Dec 2023 17:19:46 +0000
Leave a Reply