Finance creator Vivian Tu, also known as "Your Rich BFF" online, has joined forces with Vox Media and wellness brand PS to introduce the second season of the "Networth & Chill" podcast.
Vivian Tu's Mission
Vivian Tu's goal is to simplify finance and educate diverse audiences about money matters. Her online persona as "Your Rich BFF" focuses on making the finance industry more inclusive and providing valuable insights on wealth-building. Since 2021, marginalized communities have been at the core of her brand.
Journey to Success
With a background as a trader at J.P. Morgan, Tu's ability to demystify complex financial concepts has resonated with nearly 7 million social media followers on platforms like Instagram, TikTok, YouTube, and LinkedIn. By 2022, she transitioned from her role at BuzzFeed to concentrate full-time on her brand, leveraging social media revenue streams like brand collaborations and public speaking engagements.
The Birth of 'Networth & Chill'
Recognizing her audience's thirst for in-depth financial knowledge, Tu launched the podcast "Networth & Chill" in March 2023. The show features interviews with affluent online personalities such as Ryan Serhant, Cassey Ho, and Ankur Jain, shedding light on their financial management strategies. Tu also delves into topics like the racial wage gap and the psychology of spending habits.
Exciting Partnership with Vox Media and PS
Now, at 30 years old, Tu is collaborating with Vox Media and the rebranded PS to unveil the podcast's second season. This season will introduce a video format, offering deeper insights into how individuals achieve million-dollar net worths.
Looking Ahead
With a focus on candid conversations about money, the partnership with Vox Media aligns with Tu's mission to make financial topics more accessible. The transition to video podcasting not only enhances content delivery but also streamlines promotional efforts across social media platforms.
Empowering Discussions
The collaboration between Tu, Vox Media, and PS aims to foster open dialogues on financial wellness. By combining forces in sales, marketing, and distribution, the team seeks to broaden the reach of essential money-related discussions.
Creating Impactful Content
As Tu ventures into video podcasting, her dedication to addressing sensitive financial topics remains unwavering. By providing a platform for meaningful conversations, she aims to engage audiences in discussions they may not feel comfortable having elsewhere.
Original Article Source: Business Insider
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By: sbhattacharya@businessinsider.com (Shriya Bhattacharya)
Title: Vivian Tu Partners with Vox Media and PS to Launch Season Two of ‘Networth & Chill’ Podcast
Sourced From: www.businessinsider.com/finance-creator-podcast-video-vox-media-partnership-influencer-deal-2024-10
Published Date: Thu, 03 Oct 2024 12:12:48 +0000
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