Google's Rebranding Strategy
Google has recently announced a rebranding strategy for its AI products. The company is renaming its AI assistant Bard to Gemini and introducing Gemini Ultra, its most powerful AI model to date. The decision to rebrand comes after Google's vice president, Sissie Hsiao, explained the need for a cleaner and more streamlined approach to the company's AI brand. This move aims to simplify the naming conventions and provide users with a more coherent experience.
Gemini: The New AI Brand
The chatbot Bard, which was launched almost a year ago, is now known as Gemini. Additionally, Duet AI, Google's collaborative AI tool for Workspace software suite, is also transitioning to the Gemini brand. According to Hsiao, this rebranding effort aims to emphasize the Gemini model as the core product, providing users with a more consistent and intuitive experience.
Introducing Gemini Ultra
Google initially launched Gemini, its latest AI model, in December. Since then, a version of Gemini has been powering the Bard chatbot. However, the most powerful Gemini model, known as Ultra, was not released until now. Starting today, users can access Ultra through Gemini (formerly Bard). However, there is a catch – users need to subscribe to the AI Google One package, priced at $20 per month, which includes access to the app previously known as Duet.
The Power of Gemini
Hsiao expressed excitement about the capabilities of the Gemini model. She believes that users will be impressed by its sophistication and intelligence. Gemini excels in various areas, such as creating prose in writing, generating content, and role-playing personalities. The model's strength lies in its ability to produce high-quality and engaging content, making it a valuable tool for users.
A Coherent and Refined Approach
The rebranding to Gemini represents a shift towards a more coherent and refined approach to AI products. Google aims to provide users with a consistent experience across its various offerings. This rebranding effort also demonstrates Google's commitment to enhancing its AI capabilities and competing with industry leaders, such as OpenAI's ChatGPT.
Expanding Gemini's Reach
The introduction of a dedicated Gemini app for mobile devices further expands the reach of Google's AI brand. The app will replace the Assistant on Android devices, while iOS users will access Gemini through a new toggle in the Google app. The app will offer features such as image-based queries and overlays on Android phones, providing users with a more interactive and immersive AI experience.
The Future of Google Assistant
While the rebranding to Gemini raises questions about the future of Google Assistant, Hsiao assures users that the Assistant will continue to be invested in and developed for various surfaces, including smart speakers and TV infotainment systems. Google recognizes the importance of voice-only experiences but also acknowledges the need for a richer AI experience on mobile devices. The goal is to create a more robust Assistant that leverages the capabilities of both voice and screen interfaces.
Overall, Google's rebranding to Gemini represents a significant step towards a more cohesive and user-friendly AI brand. The introduction of Gemini Ultra and the dedicated Gemini app for mobile devices showcase Google's commitment to providing users with powerful and intuitive AI experiences. As Google continues to invest in Assistant and expand the reach of Gemini, users can expect further advancements and innovations in the field of AI.
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By: hlangley@insider.com (Hugh Langley)
Title: Google Renames AI Assistant Bard to Gemini and Introduces Gemini Ultra
Sourced From: www.businessinsider.com/google-ai-bard-gemini-ai-generative-llm-alphabet-rebrand-duet-2024-2
Published Date: Thu, 08 Feb 2024 13:01:01 +0000
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