Uniqlo Sues Shein Over Alleged Copy of Viral Shoulder Bag

Uniqlo Claims Shein Copied Its Popular Shoulder Bag

Uniqlo, a Japanese retailer, has filed a lawsuit against Shein, alleging that the company has copied one of its popular bags. The bag in question is the practical and trendy "Round Mini Shoulder Bag," which has gained significant popularity over the past year. Uniqlo is seeking damages of approximately 160 million yen, equivalent to $1.1 million.

Uniqlo's Lawsuit and Demands

In its lawsuit, Uniqlo accuses Shein of producing and selling a shoulder bag that closely resembles its own Round Mini Shoulder Bag. Uniqlo demands that Shein immediately cease the sale of this product, as it believes it infringes upon its intellectual property rights.

The Round Mini Shoulder Bag from Uniqlo has become a sensation on social media platforms like TikTok. Users have praised its spaciousness, lightweight design, and compactness. Some have even dubbed it the "Mary Poppins bag," drawing a comparison to the magical carpet bag from the 1964 musical. The bag is known for its ability to hold a wide range of items, including a hat stand.

Shein, a company initially founded in China but now based in Singapore, has not yet responded to Uniqlo's allegations. The lawsuit was filed in the Tokyo District Court on December 28 by Fast Retailing Co., the parent company of Uniqlo.

Uniqlo is seeking damages of approximately 160 million yen (equivalent to $1.1 million) in its lawsuit. The lawsuit targets three companies associated with Shein: Roadget Business Pte, Fashion Choice Pte, and Shein Japan Co.

Uniqlo's Bag and Brand Reputation

The Round Mini Shoulder Bag from Uniqlo is highly regarded for its functional features. It comes with inner pockets and is known for its durability and water resistance. In Japan, the bag is priced at 1,500 yen, while in the U.S., it is available for $19.90. The bag is available in various colors, including light blue and violet.

Uniqlo, with around 2,500 stores across 26 global markets, is renowned for its affordable and stylish casual clothing, such as its popular HeatTech thermal underwear.

Shein, on the other hand, primarily reaches customers through its app. The company prides itself on its ability to utilize digital technology to quickly respond to customer preferences and minimize waste.

In conclusion, Uniqlo's lawsuit against Shein highlights the importance of protecting intellectual property rights and maintaining brand reputation. Uniqlo seeks to prevent the sale of a shoulder bag that it believes infringes upon its design, ultimately undermining customer confidence in the Uniqlo brand.

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By: insider@insider.com (Insider Inc.)
Title: Uniqlo Sues Shein Over Alleged Copy of Viral Shoulder Bag
Sourced From: www.businessinsider.com/uniqlo-sues-shein-lawsuit-shoulder-bag-2024-1
Published Date: Fri, 19 Jan 2024 18:47:16 +0000